Let us consider the set $S$ of symmetric matrices.
The answer of Alex Ortiz is in terms of projection :
$$s(A):=\frac12(A+A^T)$$
is the projection of $A$ onto $S$.
As you ask about intuition, there is a cousin way to arrive at the same concept : $s(A)$ as defined by (1) is the closest symmetric matrix to $A$ closest in terms of a matrix norm. Any norm could be taken (indeed, all matrix norms are equivalent). I choose here to use the spectral norm.
Proof :
Let $C$ be a generic element of $S$ (we have therefore $C=C^T$).
$$A-s(A)=A-\frac12(A+A^T)=\frac12(A-A^T)=\frac12((A-C)-(A-C)^T)$$
As a consequence :
$$\|A-s(A)\|\leq\frac12(\|A-C\|+\|(A-C)^T\|)=\|A-C\|$$
because the norm of a matrix is equal to the norm of its transposed matrix (see for example here a proof for the spectral norm : Squared norm of matrix equal to squared norm of its transpose).
A same kind of reasoning can be made for the closest antisymmetric matrix to a given matrix $A$.
In fact we could introduce the dot product $<A,B>=tr(A^TB)$ as here and prove that the two spaces, the space of symmetric matrices and the space of antisymmetric matrices are orthogonal.