Im not sure but the strategy maybe based on the binomial probability for one success of 6 over n attemps. And the expected value must be the weighted mean from 0 ("success" of 6) and the mean of the other group multiplied n (or n-1) times (what is 3, so n*3).
The poisson distribution is good for infinite attempts but I think the problem is related to a undefined finite (and low) number of attempts.
The probability, as someone said before, is
$$P(k)=\left(\frac{5}{6}\right)^k$$
I dont think that maximizing the function make sense because the amount of money that you gain or lose isnt meaningful for the value of the money, so I prefer to play to a desired level of risk instead of a maximum amount of money.
For me is ok play for a $P(k)\geq 75\%$ because after this quarter you leave the meaning of something moderately deterministic to something more and more random (the pure randomness is over 50%, and pure deterministic states are 0% and 100%). This is a conservative strategy that want the maximum "safe" money.
So
$$P(k)=\left(\frac{5}{6}\right)^k\geq0.75 \rightarrow k=\lfloor\frac{log\ 0.75}{log\frac{5}{6}}\rfloor=1\ where\ E(1)=3$$
A different approach is to do it for a maximum risk of 50%: play over pure luck. In this case:
$$P(k)=\left(\frac{5}{6}\right)^k\geq0.5 \rightarrow k=\lfloor\frac{log\ 0.5}{log\frac{5}{6}}\rfloor=3\ where\ E(3)=9$$