Because there is a "common sense" tradition according to which a relation is ... a relation.
If you consider the relation "__is father of...", we usually write : "Paul is father of John".
This "tradition" is still used in current mathematical practice when we write : $n < m$ to signify that "$n$ is less than $m$".
Thus, more or less a century ago, the first "symbolization" of relations was :
$xRy$.
Only after the development of modern set-theory, the genial idea of Wiener in 1914 and Kuratowski in 1921 to "encode" the concept of ordered pair in set-theoretic language, permitted the "reduction" of relations to sets, i.e. a relation is a set of ordered pairs.
Thus, we have that : if the relation $R$ is defined on the set $S$, i.e. $R \subseteq S \times S$, then:
$xRy \text { iff } \langle x,y \rangle \in R$.