There is an explanation, but it is too complicated for the level on which this problem is usually stated.
In a nutshell, the idea is that the space of matrices is itself a tensor product, and multiplications on the left and on the right only act on one factor of this product.
If $k^2$ is the space of column vectors with the standard basis $e_1 = \begin{bmatrix}1\\0\end{bmatrix}, e_2 = \begin{bmatrix}0\\1\end{bmatrix}$, and $k^{2*}$ is the space of row vectors with the basis $e^*_1 = [1\ 0], e^*_2 = [0\ 1]$.
The space of matrices $k^{2 \times 2}$ is isomorphic to the tensor product $k^2 \otimes k^{2*}$: to every matrix $M = \begin{bmatrix}m_{11} & m_{12} \\ m_{21} & m_{22}\end{bmatrix}$ corresponds a tensor $$m_{11}\, e_1 \otimes e^*_1 + m_{12}\, e_1 \otimes e^*_2 + m_{21}\, e_2 \otimes e^*_1 + m_{22}\, e_2 \otimes e^*_2.$$
In particular, standard basis matrices $E_{ij}$ correspond to products of basis vectors $e_i \otimes e^*_j$.
We can also express this isomorphism in terms of its rows or columns: the tensor corresponding to the matrix $M$ with columns $m_1$ and $m_2$ is $m_1 \otimes e^*_1 + m_2 \otimes e^*_2$.
To multiply $A$ by $M$ is the same as to multiply $A$ by every column of $M$, so left multiplication by $A$ transfers to the linear map on tensors which maps
$$m_1 \otimes e^*_1 + m_2 \otimes e^*_2 \mapsto A m_1 \otimes e^*_1 + A m_2 \otimes e^*_2.$$
Or, in other words, it acts as $A$ on the first factor and as identity $I_2$ on the second factor. The matrix of such a map in the accordingly chosen basis is exactly the Kronecker product matrix $A \otimes I_2$.
Similarly, a matrix $M$ with rows $m^*_1$ and $m^*_2$ corresponds to the tensor $e_1 \otimes m^*_1 + e_2 \otimes m^*_2$, and multiplication by $A$ on the right acts as $I_2$ on the first factor, and as a multiplication by $A$ on the right on the second:
$$e_1 \otimes m^*_1 + e_2 \otimes m^*_2 \mapsto e_1 \otimes m^*_1 A + e_2 \otimes m^*_2 A.$$
Note that multiplying a row by $A$ on the right is the same as multiplying its transpose (a column) by $A^\top$ on the left, so the matrix of right multiplication will be $I_2 \otimes A^\top$.