Since the observer is far away, we can assume the observer is at infinity.
Therefore what we're looking for is the orthogonal projection of the ellipsoid onto the plane $n^T p = d$ (we can take $d = 0$, this does not change the projection)
The ellipsoid itself is given by
$r^T Q r = 1$
where $r = [x,y,z]^T$ and $Q$ is a $3 \times 3$ symmetric and positive definite matrix.
We'll attach a reference frame $Ox'y'z'$ to the projection plane, with its $Ox'y'$ plane being the projection plane itself.
Using this reference frame, a point $r$ (in world coordinates) in space is described by
$r = R \ r'$
where $r' = \begin{bmatrix} x' \\ y' \\ z' \end{bmatrix} = \begin{bmatrix} p \\ t \end{bmatrix} $
where $p =\begin{bmatrix} x' \\ y' \end{bmatrix}$ is two-dimensional, and $z' = t $ with $t \in \mathbb{R}$.
The projection lines coming out of the projection plane are described by
$r = R \begin{bmatrix} p \\ t \end{bmatrix}$
Substitute this into the equation of the ellipsoid:
$\begin{bmatrix} p^T && t \end{bmatrix} R^T Q R \begin{bmatrix} p \\ t \end{bmatrix} = 1$
we now have to partition $ R^T Q R$ as follows
$ R^T Q R = \begin{bmatrix} A && b \\ b^T && c \end{bmatrix} $
where $A $ is $2 \times 2$, $b $ is $2 \times 1$, and $c$ is a scalar.
From the above equation, we now have
$p^T A p + 2 t \ p^T b + t^2 \ c = 1$
We want the discriminant of this quadratic in $t$ to be zero because we want a single root.
so
$ ( p^T b )^2 - (p^T A p - 1) c = 0 $
From which we finally get,
$ p^T ( {b b}^T - c A ) p + c = 0 $
Dividing through by $-c$ and re-arranging,
$ p^T B p = 1 $
where $ B = A - \dfrac{ { b b}^T}{c} $
And this is the equation of projection of the ellipsoid onto the plane.
There is a name for matrix $B$. It is known as the Schur's complement of $c$.
If, on the other hand, the observer is not at infinity, but at some point P, looking straight towards the center of the ellipsoid, then the analysis departs from the above. Attach a reference frame $Ox'y'z'$ with its origin at point $P$, and its $z'$ axis pointing away from world origin (which is the center of the ellipsoid) along the vector $P$. The $x'$ and $y'$ can be chosen freely. The world coordinate of a ray emanating from $P$ towards the ellipsoid intersecting the plane of projection at a point whose coordinates relative to the frame $O'x'y'z'$ is $ r' = \begin{bmatrix} p \\ -\alpha \end{bmatrix} $ where $\alpha$ is the fixed distance between the plane and the observer. The minus sign means the projection plane lies between the observation point and world origin (the center of the ellipsoid), because the $z'$ axis of the frame $O'x'y'z'$ is pointing away from the world origin.
The world coordinate corresponding to $r'$ is
$ r = P + R r' $
Now, the ray originating at $P$ and passing through $r$ has the parametric equation
$ q(t) = P + t (r - P) = P + t R r' $
Substitute this into the equation of the ellipsoid, and set the discriminat to zero as before.
$ ( P + t R r')^T Q (P + t R r' ) = 1 $
From which,
$ P^T Q P + 2 t P^T Q R r' + t^2 r'^T R^T Q R r' = 1 $
Therefore, by setting the discriminant to zero, we obtain the following expression
$ ( P^T Q R r' )^2 - ( P^T Q P - 1) ( r'^T R^T Q R r' ) = 0 $
Now note that
$P^T Q R r' = P^T {R R}^T Q R r' $
$P^T Q P = P^T {R R}^T Q {R R}^T P $
As before, partition $R^T Q R$ into
$ R^T Q R = \begin{bmatrix} A && b \\ b^T && c \end{bmatrix} $
And note that from the definition of $R$ as described above, we have,
$ P^T R = [ 0^T , f ] $ where $ f= \| P \| $.
Therefore, $P^T Q P - 1 = c f^2 - 1 $
Now, substitute $r'$ and $P^T Q P - 1$ and $P^T R$ you get
$ \left( [0^T , f] \begin{bmatrix} A && b \\ b^T && c \end{bmatrix} \begin{bmatrix} p \\ -\alpha \end{bmatrix} \right)^2 = (c f^2 - 1) [ p^T , -\alpha ]\begin{bmatrix} A && b \\ b^T && c \end{bmatrix} \begin{bmatrix} p \\ -\alpha \end{bmatrix} $
This simplifies to,
$ ( f b^T p - f c \alpha)^2 = (cf^2 -1) ( p^T A p - 2 \alpha b^T p + c \alpha^2 ) $
Hence,
$ p^T ( (c f^2 - 1) A - f^2 {bb}^T) p + 2 p^T b ( - \alpha (c f^2 - 1) + \alpha f^2 c) - f^2 c^2 \alpha^2 + (c f^2 - 1) ( c \alpha^2 ) = 0 $
This simplifies to
$ p^T ( (c f^2 - 1) A - f^2 {bb}^T ) p + 2 \ \alpha \ p^T b - c \alpha^2 = 0$
And this is the equation of the ellipse that results from intersecting the cone of sight of the ellipsoid with the projection plane.
I have numerically verified the correctness of this equation for a randomly selected $Q$ and $P$.
And for your third question, if you have the line $ \ell(t) = t \ V $ where $V$ is a direction vector. The minimum distance points are the points of intersection of this line with the ellipsoid, and there are two of them that are symmetric about the origin (which is the center of the ellipsoid). For the maximum distance points $r_1$, there is a corresponding value for the parameter $t$ (let's call it $t_1$) such that from perpendicularity we have
$ (r_1 - t_1 V) \cdot V = 0 $
and
$ (r_1 - t_1 V ) = K Q r_1 $
We can assume that $V$ is a unit vector, then
$ t_1 = V^T r_1 $
And it follows that
$ (r_1 - t_1 V) = (I - {V V}^T ) r_1 $
Hence we want
$(I - {VV}^T) r_1 = K Q r_1 $
The constant $K$ can be eliminated using the cross product operation and we get
$ \bigg( Q r_1 \bigg) \times \bigg( (I - {VV}^T ) r_1 \bigg) = \mathbf{0} $
And we need to solve this equation for $r_1$. For this, define the coordinate vectors $e_1 = [1, 0, 0]^T , e_2 = [0,1,0]^T , e_3 = [0,0,1]^T $. Further define the following matrices
$ E_1 = e_2 e_3^T - e_3 e_2^T $
$ E_2 = e_1 e_3^T - e_3 e_1^T $
$ E_3 = e_1 e_2^T - e_2 e_1^T $
Then the above vector equation becomes the following three scalar equations
$ r_1^T Q E_1 (I - {VV}^T) r_1 = 0 $
$ r_1^T Q E_2 (I - {VV}^T) r_1 = 0 $
$ r_1^T Q E_3 (I - {VV}^T) r_1 = 0 $
From these three equations, pick only two of them. In addition, we have the original equation
$ r_1^T Q r_1 = 1 $
Making a total of three quadratic equations in the coordinate vector $r_1$. Having formulated these equations, what remains is to solve them, and this can be done using any of several mathematical apps that are available online, such as Mathematica, or Sage.