Here is a theorem about characteristic property of the free group:
Theorem (Lee TM). Let $S$ be a set. For any group $H$ and any map $f:S\to H$, there exists a unique homomorphism $g:F(S)\to H$ extending $f$.
Here $F(S)$ is free group on $S$.
I know what it says but I don't know why it should be useful. i.e. What is the strategy of such theorems? How it can help to understand $F(S)$?
Can anyone enlighten it by a simple example?