It's a fantastic question because the typical measurement intuition we apply no longer is sufficient - it's really necessary to formalize measurement.
Specifically, we create a set of nonlinear operators $M_\psi = |\psi \rangle \langle \psi |$, where the probability of measuring $\psi$ on an arbitrary state $|\phi\rangle $ is $\langle \phi | M^\dagger M | \phi \rangle$.
In our case, we have a measurement operator $M_1$ we are interested in. However, we can actually apply $M_0$ for simplicity, and then subtract this probability from 1. Thus, where $| \varphi \rangle $ is the state provided above:
\begin{align}
\langle \varphi | M^\dagger M | \varphi \rangle &= \langle \varphi |0\rangle \langle 0| 0\rangle \langle 0|\varphi\rangle \\
&= \langle \varphi|0\rangle\langle 0|\varphi\rangle \\
&= \frac{1}{4} (\langle \phi|\langle \psi| + \langle \psi|\langle \phi|)( |\phi \rangle |\psi \rangle + |\psi \rangle |\phi \rangle) \\
&= \frac{1}{4}(2 \langle\phi| \langle\psi|\phi\rangle |\psi\rangle + 2) \\
&= \frac{1}{2}\Big(|\langle\psi|\phi\rangle|^2 + 1 \Big)
\end{align}
Thus, because this is the zero probability, we have:
$$
1 - \frac{1}{2}\Big(|\langle\psi|\phi\rangle|^2 + 1 \Big) = \frac{1 - |\langle \psi|\phi \rangle|^2}{2} = \frac{1 - |\langle \phi|\psi \rangle|^2}{2}
$$
As desired.