I am having trouble understanding the proof of Theorem 3 in "Inequalities" by Hardy, Littlewood and Pólya. This theorem states that the $r$-th mean approaches the geometric mean as $r$ approaches zero.
I have seen the following post which makes things a little clearer (albeit using $o(r)$ instead of $O(r^2)$):
Why is the $0$th power mean defined to be the geometric mean?
However, I still cannot determine why:
(a): $a^r = 1 + r\log(a) + O(r^2)$ as $r$ tends to zero,
and
(b): $\lim_{r\to 0} (1 + rx + o(r))^{1/r} = e^x$.
I have a pretty solid grasp of limits, as well as the log and exp functions, but I have never really been taught anything substantial on big/little-O notation, in particular as the variable approaches zero. Could somebody point me towards a suitable proof of (a) and (b) above please.