I have seen it mentioned in multiple proofs of the no retraction theorem (e.g. here) that the fact that there exists no differentiable retraction $r$ from the closed unit ball $B^n$ to the unit sphere $S^{n-1}$ implies the non-existence of a continuous (i.e. "normal") retraction $q$ between these two spaces.
My best guess so far is that this can be done with a proof by contradiction and some variation of the Stone-Weierstrass theorem if that's what's meant by "a suitable approximation argument" in the paper linked above.
For this we'd assume that $\not\exists r \land \exists q$. By Stone-Weierstrass (if I understand that theorem correctly) there'd then be a sequence of differentiable functions converging uniformly towards $q$, none of which can be a retraction as per the assumption. However, I don't see how that would yield a contradiction so I'm really not sure if my idea is any good.