The product $\sigma$-algebra, say on $\{0,1\}^\mathbb{N}$, is the smallest $\sigma$-algebra that contains all of the cylinder sets.
What I'd like, for the purposes of learning and being able to spot counterexamples, is an example of a subset of $\{0,1\}^\mathbb{N}$ that is not measurable according to this $\sigma$-algebra.
I'm aware that there's an answer to this question along the lines of "start with a Vitali subset of $[0,1]$ and take the binary expansion of each element". But this is very indirect, since it uses the fact that the Cantor space and the unit interval are isomorphic as measurable spaces, and the indirectness means I find it hard to get much insight from it.
So I'm hoping for a more elementary way to construct counterexamples by applying the axiom of choice to sequences of digits directly somehow, instead of going via the reals. (And a proof that it's unmeasurable that doesn't go via the reals either.) Is there a straightforward way to do that?