It can be easily proven with $k=2$. Aiming for the main proof,
$$LHS=\sum_{j=1}^r{\prod_{i=0}^{k-2}(j+i)\over (k-1)!}=\sum_{j=1}^r \frac{j×(j+1)×(j+2)...×(j+k-2)}{(k-1)!} \\
\sum_{j=1}^r \frac{(j+k-2)!}{(j-1)!(k-1)!}\\
=\sum_{j=1}^r \binom{j+k-2}{k-1}$$
This is actually a telescopic summation. From the fact that $\binom{n+1}{r+1}-\binom{n}{r+1}=\binom{n}{r}$, we can write this as
$$\binom{k-1}{k-1}+\sum_{j=2}^r \bigg[\binom{j+k-1}{k}+\binom{j+k-2}{k}\bigg]\\=1+\sum_{j=2}^r \binom{j+k-1}{k}-\sum_{j=2}^r\binom{j+k-2}{k} \\
$$
Here, the moment $j$ reaches $3$ in the second summation, it cancels out the first value of the first summation, which is $\binom{k+1}{k}$. This continues, until we reach $j=r$ where the value of the first summation persists as their will be no one to cancel it. Hence the sum is
$$=1+\binom{r+k-1}{k}-\binom{k}{k}=\binom{r+k-1}{k}$$
Now time for $$RHS=\frac{\prod_{i=0}^{k-1}(r+i)}{k!}=\frac{r×(r+1)×(r+2)×...(r+k-1)}{(k)!}\\
=\frac{(r+k-1)!}{(r-1)!(k)!}\\
=\binom{r+k-1}{k}$$
Hence proof complete