We have $$p(x) := \inf \{ r > 0 \mid x/r \in C\} \quad \forall x\in E.$$
It has been proved in the textbook that
- $p$ is sublinear.
- there is a constant $M$ such that $0 \leq p(x) \leq M |x|$ for all $x \in E$.
- $C=\{x \in E \mid p(x)<1\}$.
Because $C$ is symmetric, $x\in C \iff -x \in C$. This implies
$$
p(x) = \inf \{ r > 0 \mid x/r \in C\}=\inf \{ r > 0 \mid -x/r \in C\} = p(-x).
$$
Hence $p(\lambda x) = p(-\lambda x) = \lambda p(x)$ for all $\lambda \ge 0$. This implies $p(\lambda x) = |\lambda| p(x)$ for all $\lambda$. Assume $C$ is bounded by $R>0$. We have
\begin{align}
p(x) = 0 & \iff \forall r>0, \exists 0<r'<r: x/r'\in C \\
& \iff \forall r>0, \exists 0<r'<r: x \in r'C \\
& \implies \forall r>0, \exists 0<r'<r: |x| \le r' R \\
& \implies |x|=0 \iff x=0.
\end{align}
Hence $p(x)=0 \iff x=0$. Thus $p$ is indeed a norm on $E$. For $r >0$ such that $x/r \in C$, we have $x \in r C$ and thus $|x| \le rR$. It follows that $p(x) \ge |x|/R$. Then we have $|x|/R \le p(x) \le M|x|$ for all $x\in E$. This implies $p$ is equivalent to $|\cdot|$.