Note, for $x \neq 0$, you have that
$$0 \le \left|\frac{xy}{|x| + |y|}\right| \le \left|\frac{xy}{|x|}\right| = |y| \tag{1}\label{eq1A}$$
Thus, since as $(x,y) \to (0,0)$ you have $|y| \to 0$, the squeeze theorem shows that
$$\lim_{(x, y)\to (0, 0)}\frac{xy}{|x|+|y|} = 0 \tag{2}\label{eq2A}$$
As angryavian's comment indicates, with $x = 0$, you can switch the roles of $x$ and $y$ above and then proceed with a similar argument. Alternatively, with $x = 0$ with $y \neq 0$, or $y = 0$ with $x \neq 0$, you can just use that $\frac{xy}{|x| + |y|} = 0$.
Update: One other method you can use, for $x \neq 0$ and $y \neq 0$, is the inequality of arithmetic and geometric means giving that
$$|x| + |y| \ge 2\sqrt{|xy|} \tag{3}\label{eq3A}$$
This then gives
$$0 \le \left|\frac{xy}{|x| + |y|}\right| \le \frac{|xy|}{2\sqrt{|xy|}} = \frac{\sqrt{|xy|}}{2} \tag{4}\label{eq4A}$$
where, similar to before, as $(x,y) \to (0,0)$, you have $\frac{\sqrt{|xy|}}{2} \to 0$.