$\prod\limits_{i=1}^n (a_i + b_i) = \sum\limits_{s\in \{0,1\}^n}[ \prod\limits_{i=1}^n \begin{cases} a_i & \text{if }s_i =0\\b_i &\text{if }s_i = 1\end{cases}]$
(Thats confusingly written by I hope it's clear. $\prod\limits_{i=1}^n (a_i + b_i)$ will be the sum of the products when you chose either $a_i$ or $b_i$ for any combination.)
So $\prod\limits_{i=1}^{12} (x^i - 1)= \sum\limits_{K\subset \{1,2,...,12\}} (\prod_{i\in K}x^i\prod\limits_{j\not \in K} (-j))=$
$=\sum\limits_{K\subset \{1,2,...,12\}}( x^{\sum\limits_{i\in K} i}\prod\limits_{j\not \in K} (-j))=$
$\sum\limits_{k=0...78} x^k(\sum\limits_{K\subset\{1,...,12\}| \sum\limits_{j\in K} j = k}\prod\limits_{m\not \in K}(-m))$
Which is to say for all the ways to add $1,...., 12$ to get $70$ the coefficienct will be the sum of the products of the negatives of all the other numbers.
And as the ways to add up to $70$ is precisely the ways omit all the numbers that add to $8$, the coefficient will be the sum of the products of the negatives of all the ways to add numbers to get $8$
i.e. $(-8) + (-1*-7) + (-2*-6) + (-3*-5) + (-1*-2*-5)+(-1*-3*-4)=$
$-8 + 7 + 12 + 15 -10 - 12 = 4$.
And... I probably made a horrible mistake. Didn't I?
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in other words: $(x-1)(x^2 - 2).....(x^{12} - 12) =x^1x^2...x^{12}+ .... +x^{1}x^2...x^{7}x^9...x^{12}(-8) + x^2x^3...x^6,x^7..x^{12}(-1)(-7) + ..... +(-1)(-2)...(-12)=x^{78} + ...... +x^{70}(-8 + (-1)(-7)+.......)+.....+12!$