Doesn't $f(x,a) = \frac{a-1}{a} \ \frac{1}{(a-1)x+1}$ work? Assume $a >0$ throughout (otherwise your log term makes no sense).
Let $g(x)= (a-1)x+1$. This is clearly monotone increasing or decreasing as long as $a \neq 1$. As $g(0)=1$ and $g(1) = a$, $g(x)$ is never $0$ on $[0,1]$ by the IVT. If $a=1$ then $g(x) \equiv 1$ and again $g$ is never $0$. So, either way, $f(x,a) = \frac{a-1}{a} \ \frac{1}{(a-1)x+1}$ has no discontinuities w/r/t $x$ over $[0,1]$.
You can now check---unless I did something really wrong---that $$\frac{a-1}{a} \int_0^1 \frac{1}{(a-1)x+1}\ dx = \frac{\ln a}{a}.$$
To answer your question how to proceed on a problem like this?, I don't know. I just experimented and made adjustments as I went, starting with $\int_1^a \frac{1}{x} \ dx = \ln (a)$, then dividing by $a$, then scooting the interval down to $[0,1]$, etc. Nothing clever.