As Alex Francisco commented, usually the plane curve defined by a cubic polynomial equation is an elliptic curve. Those cannot be parametrized by rational functions. The exceptions are the cubic curves with a singular point. Here you see that both partial derivatives vanish at the origin, a point on your curve, so we have a singularity at the origin.
The presence of a singularity changes everything (in the language of algebraic geometry the genus of the curve changes from one to zero). A recurring trick in algebraic geometry is to "blow up the singularity". We use the ratio $t=y/x$ as a parameter $t$ (if the singularity were at the point $(x_0,y_0)$ instead of the origin we would use $t=(y-y_0)/(x-x_0)$ instead. The idea is that using $t$ instead of $y$ simplifies the equation on such occasions.
Let's see. If $t=y/x$ then $y=tx$. Plugging this into your equation gives
$$
t^2x^2=y^2=x^3+x^2.
$$
Due to the singularity only terms quadratic (or higher) in $x$ and $y$ appeared in the original equation. Therefore this substitution made both sides divisible by $x^2$. If we assume (temporarily) that $x\neq0$ we can cancel that factor $x^2$ and end up with
$$
t^2=x+1.
$$
Lo and behold! We just solved that $x=t^2-1$! Consequently
$$
y=tx=t(t^2-1).
$$
Observe that if $x=0$ then $y=0$ is the only possibility. We do get $x=0$ from two different choices of $t$, namely $t=\pm1$. Both of those values, of course, give us the origin as the point $(x(t),y(t))$. If you plotted this curve you will see that it has two branches throught the origin. When $t\approx1$ you get points on the ascending branch (with slope close to $+1$) but with $t\approx-1$ you get points on the descending branch. Given that $t$ is the slope of the line segment from the origin to the point $(x,y)$ this was to be expected. Blowing up separates those two branches - in the $(x,t)$ coordinate system the origin is no longer "a double point", and the singularity is gone.
As an exercise I invite you to use the same trick and derive a rational parametrization for the points of the Folium of Descartes
$$
x^3+y^3=3xy.
$$
It also has a singularity at the origin.