I have started this proof by rewriting the formula for the cross ratio in terms of the polar decomposition of complex numbers:
$r=\Big(\dfrac{z_1-z_3}{z_1-z_4}\Big)\Big(\dfrac{z_2-z_4}{z_2-z_3}\Big)=\Big|\dfrac{z_1-z_3}{z_1-z_4}\Big|\Big|\dfrac{z_2-z_4}{z_2- z_3}\Big|e^{i(\theta_1+\theta_2)}$
So now I know that for this to be real I need $\theta_1+\theta_2$ to be a multiple of $\pi$ but how can I prove that this only holds for circles or Euclidean lines?
I know there are other ways to prove this but this is the proof that follows the flow of the project I am working on so would like to try and continue with this proof.