Consider a convex quadrilateral $ABCD$ (the vertices labeled in counterclockwise order, so that $AC$ and $BD$ are its diagonals). If you draw it out, you'll see that
$${\rm Area}(ABCD)={\rm Area}(ABC)+{\rm Area}(ACD)$$
Now imagine moving the point $D$ around a bit. This changes the areas of the triangle $ACD$ and the quadrilateral $ABCD$, but as long as the quadrilateral stays convex, the equation above works out.
Now move the point $D$ to inside the triangle $ABC$. The quadrilateral is no longer convex. Now, the triangle $ABC$ contains the triangle $ACD$, and the area of the quadrilateral $ABCD$ is the area of $ABC$ minus that of $ACD$. The above equation fails.
To fix this, we use the notion of signed area — a notion of area that can sometimes be negative. Note that, in the above case where the equation fails, the vertices of $ABC$ and $ABCD$ are labeled in counterclockwise order, but the vertices of $ACD$ are labeled in clockwise order. If we decide that the signed area of a clockwise-labeled triangle should be negative, then the above equation works again.