Let's say we have $K \subset H \subset G$, for context, let us identify these objects are groups. We shall also assume, in this case, that $K,H$ are normal in $G$. Then does it make sense to talk about the quotient $K/H$? Similarly, can one talk about $H/K$ if $K$ is only normal in $G$? Because the quotient map $\phi : H \to H/K$ dictates that $\ker \phi = K$, so appears so.
Yet $\pi : H \to K/H$ seems to suggest $\ker \pi = H$ since identity is the same for all 3 groups.