Let $G$ be a topological group with identity element $e$. Let $f,g: (S^1, (1,0)) \to (G,e)$ be loops in $G$ with base point $e$. We define $f * g: (S^1, (1,0)) \to (G,e)$ by $$f * g(s) = f(t) \cdot g(t)$$ where $\cdot$ is the group multiplication. Then $fg$ and$ f*g$ are homotopic.
[Note: $fg$ denotes the "concatenation" of $f$ and $g$, i.e. we first walk the $f$ and then $g$, both at double speed.]
So we need to find a homotopy from $fg$ to $f*g$. I've tried writing down various possible homotopies but none of them worked and I can't seem to figure it out. I appreciate any hint.