Suppose you can solve DLOG in arbitrary groups. Then I give you the challenge of solving DLOG$(a,1)$ over the group $\mathbb{Z}_n^*$, where $a$ is some arbitrary integer and $n$ is some integer to be factored.
Your answer gives me the order of $a$, which is (probabilistically) enough to factor $n$.
Thus, factoring reduces to DLOG over multiplicative groups of modular integers of unknown order.
I've never seen this mentioned, though, so I'm wondering if there is some flaw in this reasoning.