If you work over $\mathbf{Q}$ (or $\mathbf{R}$), which is the context in which that remark was made, there's a correspondence between $\{-1,1\}$ matrices and $\{0,1\}$ matrices with one less row and column. You can see this by negating rows and columns of the $\{-1,1\}$ matrix so that the first row and column contain only $1$s, subtracting the first row from each subsequent row, dividing each row except the first by $-2$, and then deleting the first row and column. None of the first three operations changes the rank; the final operation drops the rank by exactly $1$. (After the first three operations, row $1$ is the only row with a nonzero element in column $1$.) You can see that the number of $\{-1,1\}$ matrices that map to a given $\{0,1\}$ matrix by this process is the same for every $\{0,1\}$ matrix, which means that, except for the shift by $1$ mentioned above, the distribution of ranks won't be affected.
Let's see how this works for $2\times2$ $\{0,1\}$ matrices.
\begin{align}
\begin{bmatrix}0 & 0\\ 0 & 0\end{bmatrix} \text{ (rank 0) comes from }
& \begin{bmatrix}1 & 1 & 1\\ 1 & 1 & 1\\ 1 & 1 & 1\end{bmatrix} \text{ and 31 other rank 1 matrices, including }\\
& \begin{bmatrix}1 & 1 & 1\\ 1 & 1 & 1\\ -1 & -1 & -1\end{bmatrix},\ \begin{bmatrix}-1 & -1 & 1\\ -1 & -1 & 1\\ 1 & 1 & -1\end{bmatrix}.\\
\begin{bmatrix}0 & 0\\ 0 & 1\end{bmatrix} \text{ (rank 1) comes from } & \begin{bmatrix}1 & 1 & 1\\ 1 & 1 & 1\\ 1 & 1 & -1\end{bmatrix} \text{ and 31 other rank 2 matrices, including }\\
& \begin{bmatrix}1 & 1 & 1\\ 1 & 1 & 1\\ -1 & -1 & 1\end{bmatrix},\ \begin{bmatrix}-1 & -1 & 1\\ -1 & -1 & 1\\ 1 & 1 & 1\end{bmatrix}.\\
\begin{bmatrix}1 & 0\\ 1 & 0\end{bmatrix} \text{ (rank 1) comes from } & \begin{bmatrix}1 & 1 & 1\\ 1 & -1 & 1\\ 1 & -1 & 1\end{bmatrix} \text{ and 31 other rank 2 matrices, including }\\
& \begin{bmatrix}1 & 1 & 1\\ 1 & -1 & 1\\ -1 & 1 & -1\end{bmatrix},\ \begin{bmatrix}-1 & -1 & 1\\ -1 & 1 & 1\\ 1 & -1 & -1\end{bmatrix}.\\
\begin{bmatrix}1 & 0\\ 1 & 1\end{bmatrix} \text{ (rank 2) comes from } & \begin{bmatrix}1 & 1 & 1\\ 1 & -1 & 1\\ 1 & -1 & -1\end{bmatrix} \text{ and 31 other rank 3 matrices, including }\\
& \begin{bmatrix}1 & 1 & 1\\ 1 & -1 & 1\\ -1 & 1 & 1\end{bmatrix},\ \begin{bmatrix}-1 & -1 & 1\\ -1 & 1 & 1\\ 1 & -1 & 1\end{bmatrix}.
\end{align}
In all, the $16$ $\{0,1\}$ matrices of dimensions $2\times2$ include one of rank $0$, nine of rank $1$, and six of rank $2$. The $512=16\cdot32$ $\{-1,1\}$ matrices of dimensions $3\times3$ include $32$ of rank $1$, $288$ of rank $2$, and $192$ of rank $3$. Statements like, "$\frac{3}{8}$ of $2\times2$ $\{0,1\}$ matrices are of full rank", translate into statements like, "$\frac{3}{8}$ of $3\times3$ $\{-1,1\}$ matrices are of full rank."