Disclaimer $\newcommand{\two}[2]{\begin{pmatrix} #1 \\ #2 \end{pmatrix}} \newcommand{\four}[4]{\begin{pmatrix} #1 & #2 \\ #3 & #4 \end{pmatrix}}$
I am not well-versed with complexity theory. From the link you quote, I don't know why the ``fast doubling method'' is actually faster than fast exponentiation. It looks as if constructing a recurrence which relates $a_{2n}$ and $a_{2n - 1}$ with $a_{n}$ and $a_{n - 1}$ seems to make computation of $a_{n}$ fast. This is what I will try to do.
One more thing: I shall assume $Q \neq 0$. If $Q = 0$, then both the sequences are simply geometric progressions, and we have the general term quite easily. (You can also easily put it in a recursive format, but that is essentially fast exponentiation for a $1 \times 1$ matrix.)
Instead of $(U_{n})_{n}$ and $(V_{n})_{n}$, let us first focus on some other sequences.
Define $(P_{n})_{n \ge 0}$ as
\begin{align}
P_{0} &:= 1,\, P_{1} := P; \\
P_{n + 1} &:= P P_{n} - Q P_{n - 1} \quad \text{for } n \ge 1.
\end{align}
and $(Q_{n})_{n \ge 0}$ as
\begin{align}
Q_{0} &:= 0,\, Q_{1} := -Q; \\
Q_{n + 1} &:= P Q_{n} - Q Q_{n - 1} \quad \text{for } n \ge 1.
\end{align}
Note that the recurrence relation that they follow is the same as $(U_{n})_{n}$ and $(V_{n})_{n}$. We have simply changed the initial values. The upshot of these values is that we get the neat expression as
$$\four{P}{-Q}{1}{0}^n = \four{P_{n}}{Q_{n}}{P_{n - 1}}{Q_{n - 1}}.$$
(This is essentially the formula with matrices that you wrote, except that we have convenient initial values here, which clubs the LHS as a the power of a single matrix.)
The above formula now gives
$$\four{P_{n}}{Q_{n}}{P_{n - 1}}{Q_{n - 1}}^2 = \four{P_{2n}}{Q_{2n}}{P_{2n - 1}}{Q_{2n - 1}}.$$
Thus, we get the coupled recurrence relations as
\begin{align}
P_{2n} &= P_{n}^2 + Q_{n}P_{n - 1}, \\
P_{2n - 1} &= P_{n}P_{n - 1} + Q_{n - 1}P_{n - 1}, \\
Q_{2n} &= P_{n}Q_{n} + Q_{n}Q_{n - 1}, \\
Q_{2n - 1} &= P_{n - 1}Q_{n - 1} + Q_{n - 1}^2.
\end{align}
This is the (apparently) fast recurrence relation which helps us solve for $P_{n}$ and $Q_{n}$ quickly. The question now is obviously how can we get $U_{n}$ and $V_{n}$ in terms of these two sequences. Fortunately, it is not that difficult. The key point to note that all four sequences satisfy the same recurrence relation. More this is a linear recurrence relation. Thus, if we can find $\alpha, \beta \in \mathbb{R}$ such that
$$\alpha\two{P_0}{P_1} + \beta\two{Q_0}{Q_1} = \two{U_0}{U_1},$$
then we actually have
$$U_{n} = \alpha P_{n} + \beta Q_{n}$$
for all $n \ge 0$. (Similarly for $V_{n}$.)
The above is simply a constant time operation. (Of course, it depends on how many $U_{n}$ you are computing, but it should still be asymptotically the same as fast doubling.)
Now, the question is whether we can actually find such solutions. Note that we have
$$\two{P_0}{P_1} = \two{1}{P} \quad\text{and}\quad \two{Q_0}{Q_1} = \two{0}{-Q}.$$
Since $Q \neq 0$, the two vectors above are linearly independent, and we can actually solve to get $\alpha$ and $\beta$. (If you're not familiar with this lingo, you can simply solve the system of two linear equations and see that you can get the roots.)