How can I show for $1 \leq p \lt r \lt \infty$ that there is the real inclusion
{${x \in \mathbb{R^n}: \left\lVert x \right\rVert_p \leq 1} $} $\subsetneq$ {$x \in \mathbb{R^n}: \left\lVert x \right\rVert_r \leq 1 $}.
I know that there is a real inclusion, if there is $A \subseteq B $ and $A \neq B$, but I don't really know much further..