Given $I, J$ are ideals of $R$, what is a necessary condition (either on the ideals or the ring) to say the element-wise product $$\tilde {IJ} = \{ij : i\in I, j\in J\}$$ forms an ideal.
For example in $\mathbb{Z}$, $(2)(3) = (6)$; and this holds generally in PIDs since $$(a)(b) \ni ar_1 bs_1 + \cdots + ar_n bs_n = ab(r_1s_1+\cdots r_ns_n) \in (ab) $$