I have not looked at the Erdös paper yet but I would like to
thank Brian M. Scott for the quick reply giving such a precise
reference.
What follows are some informal observations where the reader is asked
to be patient with the lack of rigor. Some time ago I used the Polya
Enumeration Theorem to prove the following asymptotic for Stirling
numbers of the first kind
(this is the MSE link)
$$\left[ n\atop k\right]
\sim \frac{(n-1)!}{(k-1)!} \log^{k-1} (n-1).$$
We ask for what $k$ this is maximized. Consider the function
$$\frac{Q^x}{\Gamma(x+1)}$$
with $Q>1$ a constant . We have by inspection that the growth from
the exponential term dominates until the Gamma function term
takes over, for an ultimate limit of zero.
To locate the point where this happens differentiate to get
$$\log Q \times \frac{Q^x}{\Gamma(x+1)}
- \frac{Q^x}{\Gamma(x+1)^2} \Gamma'(x+1) = 0.$$
This gives
$$\log Q - \frac{\Gamma'(x+1)}{\Gamma(x+1)} = 0$$
or in terms of the digamma function
$$\psi(x+1) = \log Q.$$
But on the real line we have $\psi(x) \sim \log x$ so that the
conclusion is that
$$x\sim Q.$$
Returning to the Stirling numbers we see that here
$Q = \log(n-1)$
giving the approximation
$$k\sim\log n$$
for the $k$ that maximizes $\left[n\atop k\right]$
with $n$ fixed.
Addendum. Where generating functions are concerned we have the species
$$\mathfrak{P}(\mathcal{U}\mathfrak{C}(\mathcal{Z}))$$
which gives the bivariate generating function
$$\exp\left(u\log\frac{1}{1-z}\right)$$
so that with $n$ fixed
$$\left[n\atop k\right]
= n! [z^n] \frac{1}{k!} \left(\log\frac{1}{1-z}\right)^k.$$
The mechanics of extracting coefficient asymptotics from this are
discussed in the text Analytic Combinatorics by Flajolet and Sedgewick
and in the slides from that text which refer to the so-called
standard function scale.
Remark. The fomulae from the PET computation are exact,
even though we have used only the first term here.