The idea here is $A+B$ is Hermitian and the exponential map preserves Hermicity. Taking the conjugate transpose of each side, we have
$e^Ae^B = e^{A+B} = \big(e^{A+B}\big)^*=\big(e^B\big)^*\big(e^A\big)^*=e^Be^A$
so $e^A$ and $e^B$ commute.
Now call on a lemma twice:
for Hermitian $X,Y$
$e^XY= Ye^X$
iff $XY=YX$
proof sketch: the same unitary matrix $U$ that simultaneously diaogonalizes $e^X$ and $Y$ must diagonalize $X$ as well since all are Hermitian. And the same argument also runs backwards. (Underlying idea: the exponential map is injective on reals and Hermitian matrices are diagonalizable with real spectrum. So $e^X \mathbf v = \sigma \cdot \mathbf v\implies X\mathbf v = \log(\sigma)\cdot \mathbf v$ and of course $X \mathbf v = \lambda \cdot \mathbf v\implies e^X\mathbf v = e^{\lambda}\cdot \mathbf v$)
after applying the lemma once, with $Y:=e^B$, $X=A$, we know $Ae^B = e^BA$
and a 2nd application of the lemma, with $Y:=A$ and $X:= B$, tells us $AB = BA$
addendum
a more conceptual approach to proving the Lemma is to define
$T_1,T_2:M_n\big(\mathbb C\big)\longrightarrow M_n\big(\mathbb C\big)$ given by $T_1\big(Y\big)=XY-YX$ and $T_2\big(Y\big)=e^XY-Ye^X$
for some Hermitian $X$. Via unitary diagonalization $X= UDU^*$ and $\mathbf u_i\mathbf u_j^*$ form a basis for $M_n\big(\mathbb C\big)$
$T_1\big(\mathbf u_i\mathbf u_j^*\big)= (\lambda_i-\lambda_j)\cdot \mathbf u_i\mathbf u_j^*$ and $T_2\big(\mathbf u_i\mathbf u_j^*\big)= (e^{\lambda_i}-{e^{\lambda_j}})\cdot \mathbf u_i\mathbf u_j^*$. It is immediate that $\ker T_1$ is generated by eigenvectors with eigenvalue $0$, i.e. $\mathbf u_i\mathbf u_j^*\in \ker T_1 \iff \lambda_i = \lambda_j$. And $\mathbf u_i\mathbf u_j^*\in \ker T_2 \iff e^{\lambda_i} = e^{\lambda_j} \iff \lambda_i = \lambda_j$ where the final implication holds because $\exp$ is injective on $\mathbb R$. Conclude $\ker T_1 = \ker T_2$.