If 3 is prime in this ring, the equations $x^2 + bx \pm 3 = 0$ would have no solutions for $x \in \mathbb Z[\sqrt 7]$, where $b \in \mathbb Z$.
To use the quadratic formula, we have $a = 1$ and $c = \pm 3$.
$$x = \frac{-b \pm \sqrt{b^2 \pm 12}}{2}$$
We could hope that $b$ is small, and in this case it is, but it's not very smart to try several potential values by brute force.
However... since we know we want the solution to have $\sqrt 7$, we just need to solve $b^2 \pm 12 = 28 (= 4 \times 7)$ in integers. The only solutions are $b = \pm 4$ for $b^2 + 12 = 28$ (since 28 + 12 = 40, which is not a square).
Then $$x = \frac{\pm 4 \pm \sqrt{28}}{2} = \pm 2 \pm \sqrt 7$$ (since $\sqrt{28} = 2 \sqrt 7$). None of these numbers are units, because if they were, they'd be solutions to $x^2 \pm 4x \pm 1 = 0$, which clearly, by the foregoing, they're not.
Lastly, just to make sure we haven't made any silly arithmetic mistakes along the way, we check that $$(2 - \sqrt 7)(2 + \sqrt 7) = -3.$$